Vibrant colors and African prints: through her beautiful pieces, Christine Gogo uses her creativity to tell stories, with the African culture being the core of her message. She is a young woman who is driven and determined to get her designs to have a global outlook with a distinct African touch. Read on to learn about her journey, and what it’s really like to start out in the Kenyan fashion industry.
What inspired you to become a fashion designer?
In the beginning, I wanted to create a brand that can be identified as a Kenyan brand, an African brand, for Africans. And then gradually, I started to realize that there is an opportunity to create something that can traverse the continent and represent all of the people who love fashion.
How did you come up with the name Tuda Designs?
Tuda is my mother’s maiden name and she has been a real inspiration to me in terms of how she dresses and her confidence whenever she steps out of the house wearing something.
How long have you been designing?
I started designing unofficially when I was in high school. I must say, they weren’t as polished and creative as these days. Officially, I would say that I have pursued design for the past five years.
Where do you get inspiration for your designs?
To be honest, my inspiration comes from everywhere, from pop culture trends to a simple flower. This just allows me to be versatile and create things that are out of this world.
What is the price range of your pieces
It depends on the fabric and whether the design is custom made or from one of my lines. But usually my prices range from Kshs. 500 – 8,500
What’s the best part about being a fashion designer?
Whenever I am around people and they find out that I am a designer, they always want me to measure them, which I do. Then everyone comes in with their own design and this reaffirms to me that Kenyans do love fashion. However, the industry has a lot of untapped potential.
What are some of the challenges you have faced as a designer in the Kenyan fashion industry?
The hardest part about the Kenyan fashion scene is Kenyans supporting Kenyan designers. I’m not saying don’t buy attire from Europe, I’m just saying that Kenyan designers would like and appreciate the support they need at home.
What are the future plans for Tuda Designs?
Tuda Designs is set to traverse the continent in the future. I want my clothes to be sold on all corners of the continent, that would be the best thing and my ultimate vision for my brand.
What advice would you give to those who aspire to be fashion designers?
Just do it! Just start making clothes and forget all of the noise, and the hindrances of progress. And while you’re at it, make sure you have a strong support system.
What’s your life mantra?
Life is short, so I will spend every chance I get doing what I love most.
How can people purchase your pieces?
Currently I only sell clothes through my Instagram page (@tudadesigns) but soon I will have a website where my designs can be purchased (www.tudadesigns.co.ke) and a clothing store right here in Nairobi.
How can you be contacted?
You can call/text or WhatsApp us on 0727500053 or email firstname.lastname@example.org
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